The goal of this project was to design a mobile-first account application journey for HypoVereinsbank (HVB). We set out to create a streamlined, intuitive process that would help users open a bank account directly from their mobile device — quickly, securely, and without frustration.

Key objectives included improving conversion rates, reducing drop-off points, and building a modern, trustworthy user experience aligned with HVB’s brand values.

Onboarding in banking is often complex due to strict legal and compliance requirements. Our challenge was to turn a multi-step process involving identity verification, data entry, and document signing into a smooth, transparent, and mobile-friendly experience.

We needed to ensure that users felt confident and informed at every step, without overwhelming them — all while meeting strict regulatory standards and ensuring technical feasibility.

• Conducted user research to understand expectations and pain points.

• Created wireframes and mapped out the full end-to-end user journey.

• Designed a clear, modern UI focused on simplicity and trust.

• Introduced motion design to support wayfinding and ease transitions.

• Built a high-fidelity prototype for usability testing and KPI validation.

The process started with interviews and competitive benchmarking to understand user expectations. Based on the findings, I sketched early concepts and user flows, focusing on reducing friction in each step of the journey.

After several iterations of wireframes and stakeholder feedback rounds, I created a high-fidelity UI that balanced clarity, trust, and brand alignment. Interactive prototypes were tested with users to validate navigation patterns, input methods, and content hierarchy. Feedback was used to fine-tune the final UI and interaction design.

• Gradual input flow to reduce overwhelming and guide users step by step.

• Contextual help & explanations to reduce friction and user errors.

• Guided ID verification flow with micro-interactions for confidence.

• Responsive animations to make transitions feel smooth and purposeful.

While specific performance data remains confidential, usability tests revealed noticeable improvements in task completion and user satisfaction. The project was well-received by stakeholders and became a UX benchmark for future digital banking initiatives at HVB – showing how even complex flows can feel intuitive when thoughtfully designed.